Marcus’s ethos in today’s marketing landscape is simple: audience attention must be earned, not expected. That’s why he champions the belief that modern agencies shouldn’t just make ads, they should exist to solve their clients’ business problems – in whatever creative form that may be.
Accruing a wealth of experience in building brands at large, integrated agencies such as DDB, Ogilvy and Dentsu Creative – combined with a mix of more specialised shops – his work has won at every major, creative and effectiveness award show around the world, including the likes of D&AD, One Show, Clio, LIA, the Effies, London IPA for Effectiveness, Spikes and the Cannes Lions.
Today, Marcus leads as Chief Creative Officer at one of Australia's fastest growing independent agencies, The General Store.
RECENT AWARD JUDGING & KEYNOTE SPEAKING:
• 2023 D&AD judge - PR
• 2023 One Show judge - Direct Category
• 2023 Mumbrella 360 Speaker, Sydney
• 2020 D&AD judge - Media
• 2020 One Show judge - Direct Category
• 2019 ADFEST Keynote Speaker
• 2019 ADMA Keynote Speaker
• 2019 Best Ads judge for best global work – September
• 2019 One Screen judge (International film award show for One Club)
• 2018 AWARD School judge
• 2017 New York Festivals judge – digital/mobile
• 2017 Miami Ad School tutor
• 2017 Sydney AWARD School tutor
• 2016 ADFEST judge - JURY PRESIDENT - Interactive & Mobile
• 2016 Cannes Young Lions judge
• 2015 AIMIA Awards judge
• 2015 GLOBAL Awards judge (New York Festivals for Healthcare)
SPECIALTIES:
• Creative direction and agency/client creative management
• Creative development & strategic thinking
• Digital ideas across mobile, social, web, video campaigns
• Data-driven ideas and campaigns
• Traditional ideas across TVC, print, radio, OHH – integrating with digital campaigns
• TVC/video/film scripting and screenwriting
• TV/film production & film directing
• Copywriting
• UX for web, mobile & tablet
• Managing of large-scale creative projects including copywriting, art direction, design, production and dev
• Nurturing new and existing client relationships to help secure new business
• Agency management & team leadership – running an agency or network at ECD to CCO level